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Channel: A/B Testing – Landing Page: Content and Inbound | Marketing Automation | Lander
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All You Need to Know About Multivariate Testing

What is multivariate testing? This is a strategy for testing a speculation in which various factors are adjusted. The objective of multivariate testing is to figure out which mix of varieties plays out...

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What Will Landing Pages Look Like in 10 years?

We are currently relying on machine learning - a type of artificial intelligence, mostly a complex system that analyzes and interprets huge amounts of data, to aid us in different aspects of our...

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Does Your Conversion Rate Optimization Pass The Test? 7 Things You Can...

“Conversion” - the ideal digital marketing goal we strive for!  Increase in your conversion rate would mean an increase in your ROI, which is absolutely crucial for your business to grow. Let us...

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Your Weekly Inspiration – Landing Pages for Lead Generation

Every business thrives on leads. Generating leads isn't all that easy, but it isn't rocket science either. It is the art and science of getting a person to say  “Yes”. Generating enough trust in you or...

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5 Hacks to build your brand using Landing Page Optimization

In the ever-advancing and rapidly evolving field of marketing, new age terminologies like growth hacking, conversion rate optimization, product marketing and artificial intelligence (AI), machine...

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