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Channel: A/B Testing – Landing Page: Content and Inbound | Marketing Automation | Lander
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How to Perform A/B Testing

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A/B testing (or split testing) is comparing two versions of a web page to see which one performs better. Comparison of two web pages is done by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins! Performing A/B... Read more »

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