The Importance of Site Optimization Test
It is very important to test your website on different operating systems and browsers though it’s not fun. Most small businesses and website projects lack enough funds to conduct tests on all browsers...
View Article11 Brilliant Landing Page Optimization Tools
The landing page most times will determine whether your product or service will sell or it will stagnate. To avoid these uncertainties there are a number of optimizing tools that will enable you to get...
View ArticleCreating an Effective Affiliate Marketing Landing Page
When creating your affiliate landing page, you are aiming to make as many conversions as possible. You will need to set up and optimize your marketing landing page so as to actually get conversions....
View ArticleHot Tips For an Effective B2B Email Marketing Strategy
What is B2B email marketing and how is it applied to get good conversion? The business-to-business concept defines a conversion which involves the exchange of products, information or services between...
View ArticleBasics of Measuring the Return On Investment of SEO
Determining the rate of return is the most challenging and successful thing about online marketing. At the same time measuring the critical rate of return on investment is a complex exercise since the...
View ArticleAre You Using Google Website Optimizer Tool On Your Web pages?
What is Google website optimizer? This is a free tool that is used for creating experiments to test conversion rates. All you have to do is just set up the experiment for different aspects of your...
View Article7 Hacks to Track and Improve Your AdWords Conversion Rate
AdWords advertisers tend to be concerned with whether their AdWords conversion rate will increase and whether the cost of conversion will decrease. These are the main goals that are looked at by the...
View ArticleSocial Proof Elements to Boost Your Brand Image on Social Media
Social Proof elements: Consumers believe that products that have been successfully used by other people in the industry are valuable. It is also a common practice for consumers to shy away from giving...
View ArticleKiller Tips on How to Write a Persuasive Testimonial
How Do You Write a Testimonial? Most clients prefer tried and tested products. They believe that if a product worked for a particular customer, the chance of the product working for them is guaranteed....
View Article9 iPhone App Landing Page Examples That Will Inspire You
The app market is big right now; the Apple IOS app store adds 20,000 apps a month! Each with a great iPhone app landing page. That’s a big number, a number that’s not just Competition spelled with a...
View ArticleAll You Need to Know About Multivariate Testing
What is multivariate testing? This is a strategy for testing a speculation in which various factors are adjusted. The objective of multivariate testing is to figure out which mix of varieties plays out...
View ArticleWhat Will Landing Pages Look Like in 10 years?
We are currently relying on machine learning - a type of artificial intelligence, mostly a complex system that analyzes and interprets huge amounts of data, to aid us in different aspects of our...
View ArticleDoes Your Conversion Rate Optimization Pass The Test? 7 Things You Can...
“Conversion” - the ideal digital marketing goal we strive for! Increase in your conversion rate would mean an increase in your ROI, which is absolutely crucial for your business to grow. Let us...
View ArticleYour Weekly Inspiration – Landing Pages for Lead Generation
Every business thrives on leads. Generating leads isn't all that easy, but it isn't rocket science either. It is the art and science of getting a person to say “Yes”. Generating enough trust in you or...
View Article5 Hacks to build your brand using Landing Page Optimization
In the ever-advancing and rapidly evolving field of marketing, new age terminologies like growth hacking, conversion rate optimization, product marketing and artificial intelligence (AI), machine...
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