The Anatomy Behind Dynamic Text Replacement Adwords
Prosperous marketing campaigns are specific to their target audience and use message match to assure their customers have reached the best destination for their needs. This is where Dynamic Text...
View ArticleWhat You Need To Know About Landing Page Testing
Great landing pages do not happen overnight or as a lucky accident. They are developed through many rounds of Landing page testing. Some successful, some not. Keeping in mind the conversion improvement...
View ArticleDo you Make These Landing Page Optimization Mistakes? pt. II
Following our previous post Common Landing Page Optimization Mistakes, pt. I, here are some additional mistakes to avoid in your landing page testing campaign: Variety isn’t everything pt. II: No need...
View Article8 Must-Know Test Landing Page Guidelines
Test landing page is important and essential for optimal functioning and success of a landing. There are two main tests for landing pages: Multivariate and A/B testing. Multivariate testing is the...
View ArticleThe Secret Behind Google Landing Page Conversions
A landing page is identified as the first page new visitors of any particular website see first. A Google landing page is a standalone web page . It's design is mainly to convert prospects who end up...
View ArticleECommerce Landing Pages: Tips to Nail Performance
After analyzing billions of impressions, with the people-based approach to landing page optimization, it has been found that brands see a 10-15% lift in conversion rate, on an average. Ecommerce...
View ArticleBest Ways to Improve Landing Page Lead Generation
Landing pages are the hub of all inbound lead generation efforts. Every campaign that is run and every funnel offer that is created is tied back to a landing page. With so much effort focused on...
View ArticleWhat You Need To Know About Split Testing
A/B testing, commonly referred to as Landing page split testing, allows marketers to compare two different versions of a web page. (a control (the original) and variation). This determines which...
View ArticleHacks To Evaluate AdWords Landing Pages
Barnum, a museum owner in the USA in the 1840’S devised a clever method to increase client circulation. He knew curiosity drove people so to keep them moving, he posted a sign, ‘this way to egress’....
View Article6 Amazing Tips to Write Unique Selling Proposition
A unique selling proposition (USP), or unique selling position, is a statement that clearly outlines how a business, product or service is different from that of your competition. It identifies what...
View ArticleHow to Create an A/B Testing Plan That Works
New websites or landing pages are an exciting opportunity, but they often carry a sense of dread. The post How to Create an A/B Testing Plan That Works appeared first on Lander Blog.
View ArticleA/B Testing: The Way to Get Landing Pages Right Every Time
You think you have the perfect landing page, complete with compelling content, a motivational call to action and graphics that drive the point home. Yet it isn't converting and you aren't sure why....
View ArticleA/B Testing Your Testimonials to Increase Your Conversion Rate
David Ogilvy has been hailed as the father of advertising. He’s viewed as a legend and a hero in the world of direct response marketing. And as the quote above implies, one of the reasons for his...
View ArticleHow to Run A/B Tests That Bring BIG Landing Page Results
A/B testing offers online marketers like you a host of potential benefits including a lower bounce rate, higher open rates and click-through rates in your email marketing and most importantly, more...
View ArticleA/B Testing for Landing Pages: A Primer
A/B testing is the key to success in your online business and can mean the difference between anemic results from your landing page and steady, progressive success in your online business. Read this...
View ArticleBest Practices for A/B Testing Facebook Landing Page
There are many marketers who carry out facebook A/B testing for their products . Most of the results they get are usually not very accurate because they did not take the time to consider some factors...
View ArticleEffortless A/B Testing for Landing Page Optimization
A/B testing is an experiment where you simultaneously test two different versions of the same landing page. The following are what we check for in A/B testing: i. Evaluating existing information ii....
View ArticleExamples of A/B Testing in an Offline world
The data that is available in the online market now allows marketers to optimize, test theories and learn constantly. The theories that are used to optimize daily online programs can also be used in...
View ArticleGenius Insights for A/B Testing in Landing Pages
I know you have read multiple articles on A/B testing. This article will enlighten you on the importance of segmentation and also doing A/B testing. Why you might be doing A/B testing wrong Very many...
View ArticleBest Practices to Develop Service Landing Pages
Designing killer service landing pages which will lead to a noticeably bigger number of conversions may seem a daunting task. A killer page also drastically boosts the number of user-data signups...
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